The Study on the Relationships among Brand Image, Brand Trust, and Online Word-of-Mouth－in Case of the Online Game “World of Warcraft”
碩士 === 淡江大學 === 管理科學研究所碩士班 === 96 === This study mainly investigates the relationships among brand image, brand trust, and online word-of-mouth. The present study collects 317 players of the online game “World of Warcraft” to empirically investigate the relationships among brand image, brand trust,...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/81441272326005586657 |