The Study of Relationship among Service Quality, Perceived Risk, Customer Satisfaction and Customer Loyalty ─ AnEmpirical Study of the E-bookstores in Taiwan
碩士 === 淡江大學 === 管理科學研究所碩士班 === 96 === The emergence of World Wide Web (WWW) has brought dramatic changes to the traditional bookstores. Traditional bookstores awake to opportunities of online shopping, and invest in E-bookstores. E-bookstores provide different services accord with online customers’...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89591451081692267991 |