The Application on Experiential Marketing －The Case Study of Eslitebooks
碩士 === 淡江大學 === 管理科學研究所碩士班 === 96 === With the economic growth, the standard of living also rises up. Consumer became to notice the spiritual and esthetics needs, so that shape the new consumer culture about taste and style. Due to the economic development, there comes to several new theories as exp...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28419817567769934942 |