Explorative Study on the Concept of Mind Shares: Confidence, Resistance and Loyalty
博士 === 淡江大學 === 管理科學研究所博士班 === 96 === In practices and academics, the growth/decline of a brand or product sales is often measured with market shares. However, this method does not really gain insight into loyalty and perception of consumers toward brands and products. Therefore, it is significant t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41974989946976436945 |