The Associated Study on Brand Marketing andConsumer Buying Behavior between Optical Eyewear and Sunglasses

碩士 === 淡江大學 === 管理科學研究所碩士班 === 96 === Glasses have been indispensible in contemporary life. Wear optical eyewear while in school; the young person goes out like to wear sunglasses; while working sometimes needs to wear protection glasses (as weld worker) ;the old people need courtesy glasses. With t...

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Bibliographic Details
Main Authors: Chun-Hao Hsu, 許鈞豪
Other Authors: Ting-Ko Chen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/37762536817976407750