Life-style and Market Segmentation: a Case Study on the EMBA Program in the College of Business at Tamkang University.
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士在職專班 === 96 === Life-styles and demographic variables have been widely used in the field of marketing. Resent studies of marketing focus on how to use life-styles and demographic variables to attain market segregation, in order for businesses to make strategies more effi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62487804886864366452 |