| Summary: | 碩士 === 淡江大學 === 國際商學碩士在職專班 === 96 === LCD TV market price is dropping, one of the biggest reasons is the key component of LCD TV, TFT LCD TV, is price down briskly. Then, the most consumers are starting to accept the market price of LCD TV. Digital television programs and relative products which need the high definition TV are continuing launch to the market. Those reasons makes LCD TV become the one of the popular electronic produces in the recently years.
This research is started fm 「the digital home industry」, and introduction the rapidly developing LCD TV produce. For the understanding the LCD TV produce trend and market, the current developing status of LCD TV, and the current status of the major brand makers, and the key components status are analyzed by the Produce Life theory, and Value Nets theory, and Analysis of 5 Forces Method, and the theory of Competitive Strategy. Base on the above analytical results, this thesis provides a future trend of LCD TV produce.
The case study is including the firm within business mode, and produce strategy, and the target. The theories are used Analysis of 5 Forces Method, Competitive Strategy, Produce Life, and Value Nets. Base on the above research and analysis results can find out the produce strategy and the future trend of the case study. Finally, find the business key factory and the continuing success of success of the case study.
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