LCD TV Product Development Strategy - A Case Study of Bravia, SONY

碩士 === 淡江大學 === 國際商學碩士在職專班 === 96 === LCD TV market price is dropping, one of the biggest reasons is the key component of LCD TV, TFT LCD TV, is price down briskly. Then, the most consumers are starting to accept the market price of LCD TV. Digital television programs and relative products which nee...

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Bibliographic Details
Main Authors: Hsien-Hui Huang, 黃顯惠
Other Authors: 鮑世亨
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/52910421149386381502