A Study on Brand Value Chain － An Example of Mobile Phone
碩士 === 淡江大學 === 企業管理學系碩士班 === 96 === Currently, mobile phone is popular in Taiwan Market. Therefore, it is an important issue for mobile phone brand firm to use marketing activities to build up brand equity. It can let consumer take its brand as priority when consumer purchases it. In addition, it c...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06744723975564819305 |