A Study on Customer Attrition and Winback Strategies of a Securities Firm
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 96 === Under the environment of the ripe market and the tough enterprise competition, more and more companies realize that the most precious assets are existing customers. Deregulation in the securities industries is increasing competition in the securities marketpla...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96098885416103181778 |