The effects of Convience store''s Private Brand Image and Service Convenience on Price perception and Purchase intention
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 96 === With the times continuing to change, consumer’s psychology from 1950s basis on production orientation of mass marketing evolved to 2000year integrated consumer marketing. Consumer’s concept from concern about product evolves to care about brand value contin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d2qhhc |