The Study of Brand Personality and Product Appearance Design
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 96 === Brand is a key factor in consumers’ buying decision, however, product is the essential of brand, consumers would make a choice through both brand and product appearance design due to product has similar function and attributes, fashionable commodity with sh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nr7tpd |