The Influence of Communication Tools and Word-of-Mouth on Brand Equity-An Empirical Research of Walking Shoes Customer
碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 96 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6b3vrs |