The Development of Online Opinion Leader Scale and Leadership Characteristics Exploration
碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 96 === The word of mouth has already influenced consumers'' attitude, cognition, behavior, and will cause consumers'' purchase deeply. Moreover, some individuals have special skill, knowledge and ability in the word of mouth dissemination networ...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/wn28fx |