International Brand Marketing Strategy and Performance of Taiwanese Manufacturing Firms
碩士 === 東海大學 === 企業管理學系碩士班 === 96 === This study discussed international brand marketing strategies adopted by Taiwanese manufacturers that marketed own brand products to specific foreign markets and how these strategies affect firms’ brand performance and financial performance. In order to conduct t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95991246327590836250 |