Applying the Factor-Structure of Customer Satisfaction to Evaluate the Service Quality - Case Studies of the Convenience Store on Campus and the Library at Asia University
碩士 === 亞洲大學 === 資訊科學與應用學系碩士班 === 96 === By the Importance-Performance Analysis (IPA), the major strengths can be found and maintained, the major weaknesses can be specifically improved and then the quality of service will be enhanced. But IPA method can not reflect consumer’s cognition and experienc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46679546518843292568 |