Relationship on Customer Satisfaction and Brand Loyalty-A Case of LEXUS
碩士 === 亞洲大學 === 經營管理學系碩士班 === 96 === Compares with other regions, the automobile market in Taiwan have the features of smaller market size, variable brands, serious price cutting, and diversified sales promotion activities. The competition and pressure come from the import tariff reduction after joi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92438443145502295880 |