A Study of Relationship Marketing For Banking Financial Management Market

碩士 === 亞洲大學 === 國際企業學系碩士班 === 96 === First, this research utilized the factor analysis method to abstract the factors affecting customer’s acknowledgment of wealth management market bank. Then the cross analysis was used to treat the differences of each relationship marketing factor according to inv...

Full description

Bibliographic Details
Main Authors: Hung-Neng Liao, 廖宏能
Other Authors: Chun-Hung Lee
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/48682252367661008409