The Effects of Perceived Product Quality, Service Quality and Relationship Marketing on Customer Satisfaction and Behavioral Intention — A Case Study of Nan Du Toyota Car Franchisee
碩士 === 南台科技大學 === 行銷與流通管理系 === 96 === Many industries not only provide service but also parts of the products for customers. Beside, Industries put energy and resources in CRM. They hope that that can earn customer’s satisfaction and to build a long-term royal relationship with customer. It is the k...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76143862331980948955 |