Research on the Relationship of the Expectation Factors and Marketing Strategy to the Desirability to Admit into Nursing Home ------with Price Factors as Moderating Variable

碩士 === 南台科技大學 === 高階主管企管碩士班 === 96 === According to the statistics, Taiwan has fulfilled the definition of an “aging society” set by the United Nations. Up to the end of October in 2007, the percentage of the national population, with the age above 65, has risen to 10.16%. The rate of the population...

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Bibliographic Details
Main Authors: Tong-Ho, Hu, 胡東和
Other Authors: Meng-Shiou, Chen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/91861144157866529852