VIETNAMESE CONSUMERS’ BRAND PERCEPTION OF LUXURY SCOOTERS: COMPARISON BETWEEN ITALIAN BRANDS AND JAPANESE BRANDS
碩士 === 南台科技大學 === 企業管理系 === 96 === The purpose of this study was to investigate Vietnamese consumers’ perception of Italian and Japanese luxury scooter brands. Data was collected from a convenience sample of 180 young Vietnamese. The consumers’ general brand perception and perceived values of luxury...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/19794022778784977071 |