The Cultural Value of Long-Term Orientation Influences on Notebook Computer Purchase Decision Making: Contrast between Taiwan and Thailand
碩士 === 南台科技大學 === 企業管理系 === 96 === Culture has great potential to affect consumers and consumer purchase behavior. This study examines the consumer purchase preference on notebook computer, as affected by cultural values, underlying consumer decision-making and compares the purchase preference betwe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94378300348263019996 |