A Study of Thailand's Inbound Tourism Marketing Strategies and its Competitive Advantages

碩士 === 南台科技大學 === 企業管理系 === 96 === National Tourism Organizations (NTOs) played a significant role on attracting inbound tourists to visit a country. The increasing number of the inbound visitors affects the national revenue, thus the country’s economic growth. In Thailand, there were many rising fa...

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Bibliographic Details
Main Authors: Nuntaporn Jitthai, 許英慧
Other Authors: Yifong Wang
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/04384477758952202067