The Application of Consumption Values Theory: A Comparison of Thailand and Taiwan Bottled Tea Markets
碩士 === 南台科技大學 === 企業管理系 === 96 === In the world of beverage markets, consumers’ drinking preferences change over the period of time. This study focuses on bottled tea markets by comparing consumer behaviors in both Taiwan and Thailand. It is crucial to gain better understanding the values underlyin...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/20824263597020256020 |