The study of relationship among value, attitude and online purchasing intention-moderating effect of the real store

碩士 === 南台科技大學 === 企業管理系 === 96 === Taiwan is the well-known country for the world leading manufacturer in electronic product. But the consumption of 3C products (Communication, Computer, and Consumer electronic) represented only 17 % of the total volume in electronic commerce market. The major objec...

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Bibliographic Details
Main Authors: Jitima Saksriboworn, 王玉蓮
Other Authors: Lee, Kuo-Wei
Format: Others
Language:en_US
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/21253014286162694393