City Marketing: A Comparative Study on the Informational and Organizational Aspect of Official City Tourism Websites
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 96 === With keen competition of globalization, internet becomes the best virtual channel to market the differentiated living culture products of a city. This research aims to investigate how the website of a city tourism organization utilizes the features of a w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wgn3p8 |