The Study of Brand Management Strategies of the Character Licensing Agents
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 96 === According to the 「Licensing Industry Survey 2006」by International Licensing Industry Merchandisers’ Association(LIMA), the turnover of character licensing merchandising has been the first one of licensing retail merchandising for five years, and the profit w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fnn2z9 |