A study about Web2.0 concept to practice relationship marketing－Case from legislators' Blog operation

• Main Authors: Chia-Fang Wu, 吳佳芳
• Other Authors: Horng-Yan Chang
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/ysq46r

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 96 === Going into Web2.0 Age, human-being will be the inner main character. Legislature, legislators have started to use E-paper and build websites for marketing themselves. But these are just one-way mass media on the internet. The legislators’ concepts of using Web2.0 form different marketing patterns and spread outwards. However, how long and how big is the fire of digital age? This article conducts the research by the literature analytic method, questionnaire survey method, and secondary analysis. According to the result of research analysis, the public consider that it is necessary for legislators to build blogs. And they have positive impression on those legislators who have built blogs. It has a positive relation to the contents that focus on people’s demand, abundant contents and images (dynamic, static), developing the efficiency of interpellation, interaction with the public, decreasing people’s stereotype of the legislators via abundant contents. Enhancing legislators’ service and innovating the concept of service are able to change people’s stereotype of legislators’ uniformity.