A study about Web2.0 concept to practice relationship marketing-Case from legislators' Blog operation

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 96 === Going into Web2.0 Age, human-being will be the inner main character. Legislature, legislators have started to use E-paper and build websites for marketing themselves. But these are just one-way mass media on the internet. The legislators’ concepts of using W...

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Bibliographic Details
Main Authors: Chia-Fang Wu, 吳佳芳
Other Authors: Horng-Yan Chang
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/ysq46r