A Study on the Characteristics of Casual Online Game Early Adopters-A Case Study of FANTA TENNIS ONLINE
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 96 === With a high Internet penetration in Taiwan, online game has become one of the most popular Internet applications. This study analyses casual online game as a possible new business model. Due to the change of the player’s characteristics and structure, the ea...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c38357 |