Competitive Analysis on the Financial TV Programs in the Cable Industry : Cases of "Lao Xie Kan Shi Jie" and "Gu Shi Xian Chang"

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 96 === As the economy progresses, the audience in Taiwan requests much information related to the financial management and stock market investment. Professional financial TV stations emerge. This initial research aims to have researches on the competitive relations...

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Bibliographic Details
Main Authors: Chun-lin Tai, 戴君霖
Other Authors: Chia-chih Hu
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/kypdas