A Study of the Consumer's Adopting Willingness for Watching / Recording TV Program on PC – Taiwan as an Example

碩士 === 世新大學 === 企業管理研究所(含碩專班) === 96 === Along with the advancement of computer technology and the oncoming era of digital broadcasting, watching TV programs is no longer confined to a television set. With the diverse consumer watching behavior, a single television set in a house is no longer able t...

Full description

Bibliographic Details
Main Authors: Shu-Chuan Chen, 陳淑娟
Other Authors: Kuan-Yao Chiu
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/c9pkf3