An Investigation on the Marketing Channel Strategies of Green Building Products

An Investigation on the Marketing Channel Strategies of Green Building Products

碩士 === 世新大學 === 企業管理研究所(含碩專班) === 96 === This study mainly focused on investigating the influence of the marketing channel structure, marketing strategy and members’ trading conditions of green building products on enhancing the overall marketing channel performance. As the rise of green consumerism...

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Bibliographic Details
Main Authors:	Chih-Ming Wu, 吳志明
Other Authors:	陳欽雨
Format:	Others
Language:	zh-TW
Published:	2008
Online Access:	http://ndltd.ncl.edu.tw/handle/2z7727

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