An Investigation on the Marketing Channel Strategies of Green Building Products
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 96 === This study mainly focused on investigating the influence of the marketing channel structure, marketing strategy and members’ trading conditions of green building products on enhancing the overall marketing channel performance. As the rise of green consumerism...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2z7727 |