Successive Product Upgrade Strategy and Consumers' Product Replacement Decisions

碩士 === 東吳大學 === 國際經營與貿易學系 === 96 === In many industries, firms introduce successive generations of new and enhanced product models to remain competitive. Product enhancements target first-time purchasers and consumers who already own an existing product and are considering upgrading to a new and enh...

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Bibliographic Details
Main Authors: Yin-yin Wang, 王銀濙
Other Authors: Hsuan-hsuan Ku
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/cgewhn