Trademark Study on Keyword Search Advertising

碩士 === 東吳大學 === 法律學系 === 96 === Expenses on internet advertising in Taiwan was 49.5 hundred million TWD in 2007, and some even predict that the market scale will be expanded to 35.4 billion USD globally. Online marketing has become the main practice; and search engine plays a very important part tha...

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Bibliographic Details
Main Authors: Jillian Ching-Ching Tien, 田青青
Other Authors: Jimmy Chi-Min Yu
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/76xj23