The Three-level Theoretical Frame and Innovative Strategy of Touching Service
碩士 === 實踐大學 === 企業創新與創業管理研究所 === 96 === Firms have recognized the high value created by “feeling economy”, identified with the positive relationship between mind share and market share of products or services, and realized that the consumers no longer pursue cheap and fine goods; instead, the consum...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77807360961527469746 |