The Impacts of Brand Awareness and Regulatory Focus on Ad Attitudes Toward Innovative Products
碩士 === 實踐大學 === 企業創新與創業管理研究所 === 96 === With the intensive global competition and the commercialized advanced hi-tech for innovative products in the 21st century, more and more people communicate with each other via mobile phones. Even many consumers own more than two mobile phones for different cal...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38736197810542808513 |