Effects of product characteristics factors on attitudes toward the E-WOM
碩士 === 靜宜大學 === 企業管理研究所 === 96 === Internet products discussion area enables netizens with same interests and topics to communicate and share information and experience related to products, services, and brand with each other. Past research showed that there were more and more consumers obtaining or...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54423999324863019831 |