Research in the Media Public Relationship within the Tourism and Recreation Industry Cases Studies of Janfusan Fancyworld, Leofoo Village Theme Park, Formosan Aboriginal Culture Village, Yamay Recreation World, and Hualien Ocean Park
碩士 === 靜宜大學 === 管理碩士在職專班 === 96 === In modern times it is difficult for communities to ignore media impact. Governmental as well as commercial bodies use marketing for policy and political propaganda, and to shape a favorable image and identity in the minds of the people. The tourism industry is no...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04630312897296676579 |