The Relationship among Experiential Marketing, Customer Satisfaction and Customer Loyalty: An Empirical Study of Taiwan Nougot Museum
碩士 === 中國文化大學 === 觀光休閒事業管理研究所碩士在職專班 === 96 === Based on a case study, this study will contribute to understanding the relationship of the experiential marketing, customer satisfaction, and customer loyalty on the participants of Taiwan Nougot Museum during March and April in 2008 . By regression ana...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02362096629104363729 |