The study of influence of the relationship between perceived price and perceived value on purchase intention – a case study of the middle and small size hotels in Hualien
碩士 === 中國文化大學 === 觀光休閒事業管理研究所碩士在職專班 === 96 === With the uprising awareness towards leisure and the recent booming development of the tourism industry in Taiwan, the demands for the relevant leisure tourism products have been increasing. Hualien is a county where its underline development depends on...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/00040543754020316252 |