The Moderating Effect of Finanical Bonds in Relationship Marketing On the Relationship between Methods of Service Recovery and Customer Satisfaction of Service Recovery
碩士 === 中國文化大學 === 國際企業管理研究所碩士在職專班 === 96 === Because of the characteristics of its service variability and inseparability, it’s difficult for enterprise to deliver service without failures so cause customer dissatisfaction and lose them. Enterprises must emphasize the importance of methods of servic...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65139164201932226553 |