The Relevance of Product Placement and Advertising Effects
碩士 === 中國文化大學 === 國際企業管理研究所 === 96 === Product placement is a market expansion strategy. By business operation, this strategy place actual products, services, or brands into movies, TV programs, games, music videos or any media else. Product placement is performed extensively nowadays, but some cont...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48314692344186490262 |