The Effect of Consumer materialism, crowding perceiving involvement with the ads on the willingness of consumers to buy
碩士 === 中國文化大學 === 國際企業管理研究所 === 96 === In recent years, consumer attention to material, and enjoy the famous self-awareness of the phenomenon is becoming increasingly popular. In order to attack the retail market, launched a limited often buy goods or department store anniversary activities, in orde...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16462240902714571660 |