The Effect of Extend-Brand Products’ Brand Equity in Different Distribution to Customs’ Purchase Will
碩士 === 中國文化大學 === 國際企業管理研究所 === 96 === The purpose of this research is to study the relationship between the customs’ purchase willing, product marketing and brand-extension. As a consumer, we have to make a choice from lots of different brands and items. We care Whether the consumers’ purchase deci...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03922586423800614247 |