The Study of the Relationship between socioeconomic status and impulsive buying behavior

碩士 === 中國文化大學 === 國際企業管理研究所 === 96 === This study empirically examines the effect between socioeconomic status andimpulsive buying behavior. It was to investigate the effects by randomized polling and sampling is focused on the elderly. This study use paper questionnaire, it tested in 500 people, wi...

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Bibliographic Details
Main Authors: Yu-Ting Cai, 蔡于婷
Other Authors: Shih-Chin Chen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/08139571102252358406