A Study of innovative management of the strategy and the virtual shopping of Cross-channel
碩士 === 國立臺灣科技大學 === 管理研究所 === 96 === Recently, retail enterprises are using multi channel management in order to enhance enterprise's competitive advantage and increase innovative customer's value. However, some proprietors hesitate about the business result in implement multi channel mana...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65524766493094945636 |