Regulatory Fit, Choice Deferral and Motivation to Make Purchase
碩士 === 國立臺灣科技大學 === 企業管理系 === 96 === This article extends research on the reason why consumers choose to defer and further explores how marketers to induce consumers’purchase intention when consumers with different focus are encountering the deferral situation. Besides, investigating the differences...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07217448661255848900 |