The Study of Internet Forum Message and Consumers’ Purchase Intention-A Case of UrCosme
碩士 === 國立臺灣科技大學 === 企業管理系 === 96 === Online word-of-mouth is through the Internet will understand the information sent to other consumers and the Internet forum that is the message of Internet dissemination of a reputation. According to many studies found that consumers in the selection of goods at...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22997344111331087613 |